Thanks for the Pancakes!

Don't Walk and Talk...

At this scene light and dark contrast only. No definition at all. Just him silhoetted against a orange morning glow, stretching his arms tall and wide. Slow and putposeful.

The tempo has to start slow, so it can ramp up.

Apple Watch - UP
https://www.youtube.com/watch?v=a8GtyB3cees

Hero Rises.

Fast, tight shot of his tied shoes. This marks the beginning of using his shoes to show where he is and how fast he is moving, and to set up the last shot of him stepping into the street.

Squeek sound punctuates the squeek at the end of the run.

Also establishes the idea of the dual nature of the action look of inner cut walking feet, and moving upper body, as viewed from side.

Cuts back and forth and...

Note the tempo and pacing of the cuts

Apple Watch – Goals
https://www.youtube.com/watch?v=yovbI8DOMpk

Matching shots of his shoes running and then

Shapeing Pancakes
http://www.amazon.com/gp/product/B00IT2MA2W?psc=1&redirect=true&ref_=ox_sc_act_image_1&smid=A1NYEA74DCDSFL

Overhead shot of cheffing up the pancakes, to match the shot of the breakfast table.

CRANE SHOT

Imagine Breakfast eating as family
https://www.youtube.com/watch?v=nhwhnEe7CjE

Dining Table
Bum, spill, clink.
Apple Watch - Berlin
https://www.youtube.com/watch?v=ZEd6aKdeC8g
Time 12 seconds to 14 seconds

Another telco commercial that was done on spec that has over 10,000,000 views. Very effective.
Watch the video before you read anything to avoid spoliers: Here

How to show text messages

http://johnaugust.com/Assets/text_message.jpg

http://filmmakermagazine.com/87230-how-do-you-show-a-text-message-in-a-film/#.Vqqfh1MrLh8

https://www.youtube.com/watch?v=uFfq2zblGXw

News Stories

This city embedded traffic lights in the sidewalks so that smartphone users don't have to look up
Cities consider laws banning texting and walking
Texting while walking could soon be illegal in New Jersey
Distraction, On Street And Sidewalk, Helps Cause Record Pedestrian Deaths

The number of people in the U.S. seriously injured or killed while walking in public and wearing headphones tripled between 2004 and 2011, according to one study. In 29% of those accidents, a warning—such as a horn, siren or shout—evidently went unheard.

A record 6,227 pedestrians were killed on U.S. roads in 2018. The increase is linked to drivers and pedestrians being distracted by their phones and more large vehicles on the road (pedestrians hit by an SUV are more likely to die than those hit by a sedan) experts said. Other factors like urban design that puts cars over pedestrians and jaywalking also contributed to the rise. Half of the deaths occurred in five states: Texas, Georgia, Arizona, Florida and California.– <https://www.npr.org/2019/03/28/706481382/why-pedestrian-deaths-are-at-a-30-year-high>

Script in PDF